Here’s a thought: Small business owners throughout the U.S. (and beyond) are working tirelessly to serve their customers, and this is true of florists. Flower shops have a long history of bringing joy and satisfaction to customers by buying in the freshest flowers from their suppliers, carefully taking orders from our customers, creating beautiful flower arrangements and delivering them on time.
But just like other local businesses, florists are contending with faceless order-taking companies that offer a product without any guarantee. Even if they promise to deliver what you asked for on the day you need it, there’s no personal relationship, and no way you can be sure that you’ll get the right thing on time. For them, there’s no price to pay for disappointing you, because you don’t know them, will never see their faces, and their obligation is only to the bottom line and not individuals.
This is where local flower shops shine. We have brick-and-mortar locations where real people work day in and day out, and we have a reputation to uphold. We know that when it comes to flowers, there’s only one chance to get it right.
On Valentine’s Day, Bay Hill Florist is so organized and on top of things, it’s almost ridiculous. Through every step of the process we think about all the moving parts so the recipients of each arrangement feel what our customer want them to feel and react how they want them to react.
It starts with cultivating good relationships with suppliers so that we get fresh flowers to make our arrangements with. Don’t forget about the importance of hiring trustworthy and effective delivery staffers who make sure the flowers are delivered on time and in good condition. And we can’t diminish the significance of the talented designers on our staff.
As I write, I’m overhearing a customer tell one of our employees, “There is no doubt that when flowers come to our house, my wife immediately knows when they are from you.” That sounds like a fabricated line, but in fact it came straight from the mouth of our customer Blaine. We work hard to get that kind of feedback, and we live for those kinds of comments that let us know we’re doing the right thing.
So, as you’re deciding who to order flowers from this Valentine’s Day, resist the temptation to call an 800 number and instead shop local. No doubt there is a great flower shop in your neighborhood that will take care of your order and put a big huge smile on your loved one’s face.